| Nearly every tangible product brought to the market | | | | to break down and hope he comes to see you again. |
| has a limited lifespan. At one end of the spectrum, | | | | Get in touch with him before his freezer breaks |
| we have computer hardware and software that can | | | | down and let him know you have some great new |
| have a lifespan of only six months. At the other end | | | | products with fantastic features, space saving |
| of the spectrum are items like Televisions and Fridge | | | | designs and high energy efficiency. |
| freezers that can have 20-year lifespans. No matter | | | | Chances are good that Mr. Smith knows his freezer is |
| what the lifespan of the product is, every products | | | | on its last legs and that he's been putting off making |
| got one. | | | | the decision to shop. Maybe he's been waiting for a |
| The key to selling is this: the precise lifespan of your | | | | good buy or sale to appear in the paper. That |
| product doesn't matter. What matters is that you | | | | doesn't matter. What matters is that he hasn't acted |
| know what its lifespan is. Once you know, there's a | | | | yet and Mr. Smith already knows your the expert in |
| huge opportunity for you and your business. First | | | | freezers. |
| keep a customer file of all your sales, when you | | | | Think about Real estate agents, they know most |
| review your past customer files you'll see that Mr. | | | | people move every five to seven years. Therefore, |
| and Mrs. Smiths Freezer will need to be replaced in | | | | real estate agents follow a plan to keep in touch with |
| the near future. | | | | every customer in order to be the person there to |
| Its sure to happen if its getting on in years-say ten | | | | handle he sale of the first home and possibly the |
| or fifteen years old. Don't wait for Mr. Smiths Freezer | | | | purchase of the next. |