| The answer is very simple: because we go shopping | | | | (should I buy or should I not?), our emotional selves |
| armed with logic but we buy with our emotions. | | | | usually find many logical reasons why we should. |
| You might think that you are always in control what | | | | - Ladies, do we buy shoes because we need them, |
| you buy, but have a look at these daily examples: | | | | because they are for sale, or because we like them? |
| - It doesn't really matter if you do grocery shopping | | | | I would say a bit of everything really, but emotions |
| weekly or every few days, you go to the store with | | | | play the biggest part. Try to remember how you felt |
| a strictly-budgeted shopping list to buy basic things | | | | and what conversations you had with yourself when |
| like milk, eggs, bread and sugar and after browsing | | | | you bought the last pair of gorgeous shoes. Did you |
| end up with a nicely-packaged biscuit pack, | | | | buy them only because they were black and would |
| brightly-coloured bag of crisps, flash-looking new | | | | match your few outfits and accessories, or because |
| washing powder and attractive-looking tissue box | | | | they look comfortable? Let's be truthful - you bought |
| (even if you've got 4-5 at home). And you bought | | | | them because you liked them - and you liked them a |
| these things without having any intention to. If you're | | | | lot! Deep inside you knew that it may cause you |
| honest, you can probably remember many times | | | | physical pain wearing them, but you purchased them |
| when you have come home with a bag-full of stuff | | | | because you could picture how feminine and elegant |
| you didn't plan to buy, but did so because emotionally | | | | you would look wearing them. If you disagree with |
| they attracted your attention. How many times have | | | | me and still believe that the logical mind drives us to |
| you bought things and even forgotten to purchase | | | | make purchasing decisions, then why do the majority |
| the main product you went shopping for? | | | | of ladies at 'special occasions' stop smiling after a few |
| - Shopping Malls - don't you love them? Guys, when | | | | hours standing around or mingling? Because they are |
| you're browsing with your partner, how often do you | | | | in agony wearing shoes which they bought with their |
| find that after a few tours of the mall you politely | | | | emotions! |
| suggest that you wait in the car until your lady has | | | | - And how many of you guys, left 'Bunnings' not only |
| finished? Because you know what usually happens: | | | | with the item you came shopping for, but with |
| they visit every inviting shop that attracts their | | | | another 'flash' new measuring tape (which you don't |
| attention; they mingle around nice-smelling, | | | | need) or with some other fancy new gadgets?. |
| beautifully-presented colourful products and end up | | | | So if emotions catch us when we buy milk or shoes |
| buying them without any intention or control. And if | | | | or nails, what about when we are buying a home? |
| sometimes we ladies doubt our purchasing choices | | | | What really drives us to decide: logic or emotions? |