| The connection between cars and luxury men's | | | | detailing created at Maranello but with the heartbeat |
| watches is a strong bond which has inspired the | | | | of a Panerai movement contained in their beautifully |
| creation of numerous iconic pieces. Watch brands | | | | convex shaped watchcase. |
| such as TAG Heuer, Rolex, Panerai and Richard Mille, | | | | Commercial success is not the only reason for |
| to name but a few have released car-themed | | | | collaboration between watch brands and motorsport. |
| collections to enthusiasts eager to own a timepiece | | | | Take Chopard, for example, it is no secret that |
| whose name and design inspiration is taken from | | | | Karl-Friedrich Scheufele, Vice-President of Chopard , |
| luxury car marques, motorsport teams, drivers or | | | | sponsors of the Mille Miglia rally is himself a classic rally |
| even world famous race tracks. | | | | entrant and a keen car collector and enthusiast. The |
| High precision chronographs are essential timing | | | | brand also sponsor the Monaco Grand Prix Historique |
| devices within the world of motorsport. An | | | | and have released outstanding sporty watches with |
| industry-savvy Jack W. Heuer recognised this and | | | | true motorsport heritage such as the Mille Miglia Gran |
| had the vision to connect his watch company with | | | | Turismo XL and the Grand Prix de Monaco Historique |
| that of motor racing. The release of the Carrera | | | | Chronograph. Another race fan Giuliano Mazzuoli has |
| collection, named after the extreme Carrera Pan | | | | designed the Mazzuoli Contagiri (Italian for |
| Americana road race was just the start of a lineage | | | | tachometer). This amazing watch looks more like the |
| of themed pieces unveiled by Heuer and later TAG | | | | rev counter of a sports car than a wristwatch and is |
| Heuer which include the Monza and the Monaco, worn | | | | produced for buyers of the Alfa Romeo 8C |
| by Steve McQueen in the cult "Le Mans" film in 1970. | | | | Competizione concept sports car. |
| Another silver screen icon the ultra-desirable Rolex | | | | The world of Formula 1 continues to mix with that of |
| Daytona, named after the racetrack and made | | | | luxury watches. Brand ambassadors include the brilliant |
| famous by Paul Newman in the movie "Winning" has | | | | Brazilian driver Felipe Massa for Richard Mille and |
| become highly collectable. Rolex continue their | | | | Audemars Piguet have released tribute pieces of the |
| motorsport connections through sponsorship of the | | | | fabulous Royal Oak Offshore for both Juan Pablo |
| ultimate endurance event the Le Mans 24-hour race. | | | | Montoya and Rubens Barrichello. Oris are also |
| Girard-Perregaux formed a relationship with Ferrari | | | | sponsors of the Williams F1 team. |
| which lasted from 1994 to 2004 and during this time | | | | Motorsport and luxury watches share unique |
| released a collection of impressive limited edition | | | | passions, technical prowess and in some cases even |
| pieces including the remarkable Worldtimer Ferrari F1 | | | | certain construction materials. If a sporty timepiece is |
| Edition and the magnificent Girard-Perregaux Richeville | | | | your thing, then these models are more than just a |
| pour Ferrari Complication. Recently Ferrari have | | | | way to own the brand if you cannot afford the car, |
| become connected with the Panerai watch brand. A | | | | they are undeniably cool wristwatches, often a |
| range of Ferrari timepieces have been unveiled taking | | | | shrewd investment and are always a |
| inspiration from the distinctive sports car design | | | | conversation-starter. |